Do One Thing Differently

𝗗𝗼 𝗢𝗻𝗲 𝗧𝗵𝗶𝗻𝗴 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆. 𝗦𝗲𝗲 𝗢𝗻𝗲 𝗧𝗵𝗶𝗻𝗴 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆.

It’s a message from a New Year’s card I received years ago—and it’s become a daily reminder that sometimes, changing your perspective is all it takes to shift the conversation.

Kids have it easy. They hang upside down on jungle gyms, watching the sky and ground switch places, and suddenly, a whole world of possibilities opens up.

As an adult, the things I do differently tend to be a little more grounded.

(Though I’m not sure anyone would call attending a Weird Al concert with my family—where the entire crowd joined a two-hour singalong—grounding.)

But it shook me out of my routine.

It injected some much-needed weirdness and unconventional fun into our weekend.

And that same mindset? It’s how I approach marketing strategy. A small shift in perspective can unlock something entirely new.

And in a world that’s only getting louder, seeing things differently is how we show up connecting with clients (and their customers) in ways that feel thoughtful, relevant, and real.

What’s one thing you’ve done differently lately that shifted your perspective?