Our method is based on connection
We connect idea to application, creativity to strategy, clients to collaborators, and past paradigms to future realities. Most of all, we connect people to places. By strategically connecting all of these dots, we unlock marketing solutions that meet our partners’ unique needs and aspirations — and adapt to rapidly changing realities.
Our Services
We operate as a scalable marketing consultancy, with a scope of services that ranges from advisory to implementation and big-picture strategies to special projects. Whether crafting master marketing plans, acting as a temporary CMO, or advising on repositioning and acquisitions, we act as nimble extensions of your team, providing executive-level expertise, insights, and support.
Services List
- Market Research
- Marketing Audits
- Marketing Advisory
- Strategic Planning
- RFP Process Management
- Renovation Strategy
- Master Marketing Plans
- Business Plans
- Brand Development
- Advertising
- Public Relations
- Brand Communications
- Content Strategy
- Copywriting & Social Media
Testimonials
Tara is a problem-solver and top-notch professional. Her industry knowledge has helped us craft our strategy and shape our creative vision. She ensures that everyone on the project is on the same page and is consistently focused on the main goal. She is intelligent, patient, solutions-oriented, kind and a pleasure to work with. I am grateful to have her expertise benefiting our team.
Tara is a Jill-of-all-Trades who also just happens to have a mastery of them all to boot. She is creative, resourceful and strategic. She is the consummate team player, and her singular focus is adding value for her clients. She is exactly the person you want on your team. Kelly Pretzer, VP Development, Brookfield Properties.
We rely on Tara and her team to bring smart, creative marketing strategies to our projects. And they deliver. Regardless of project size or complexity, I can count on TMMG for seamless execution and results. It’s a great pleasure working with such an ace team.
Our company has worked with Tara and her team at The Marketing Method for almost 20 years. Tara’s expertise aiding the local marketing of our shopping centers has been nothing short of spectacular. With her professionalism, creativity and strategic style, we were able to grow our shopping center business into something we are very proud of. The suggestions and ideas she and her team bring to a project are invaluable. I am a HUGELY satisfied customer and I feel lucky to have found such a gem in this industry.
Tara and her team at The Marketing Method Group have the ability to understand your strategic direction and then put it into play. They listen and then formulate marketing programs that draw people to projects in a natural way.
Our Clients
- Brookfield Properties Development
- City Center Realty Partners
- TMG Partners
- Equity One, Inc.
- Kahilla
- CenterCal Properties
- Stonestown Development Project
- Lennar Urban Division
- CBL
- Donahue Schriber
- RREEF
- Colliers International
- PGIM Real Estate
- Crosspoint Realty
- Whole Foods Market
- Bishop Ranch/Sunset Development
- Pier 70
- Ellis Partners
- Cushman & Wakefield
- Starwood Retail Partners
- Madison Marquette
- Layer Cake Wines
The Group
Since 2005, The Marketing Method Group has been evolving marketing communications and strategies for the commercial real estate, development, and retail industries. Each member of our group unites deep professional relationships and boundless curiosity with decades of experience. These collective capabilities enable TMMG to create and implement future-forward solutions that pair proven industry wisdom with emerging opportunities. Over the past 15 years, we have employed our signature method to deliver measurable and sustainable results for industry leaders, including Brookfield Properties Development, Colliers International, PGIM, Sunset Development, and City Center Realty Partners.
Our Founder
Tara Hardesty is a marketing executive with 28 years of experience creating, implementing, and overseeing strategic marketing programs, with a fine point on the commercial real estate industry. Her work is distinguished by dedicated relationship building, studied foresight, and astute analysis. Prior to founding TMMG, Tara was Regional Vice President of Marketing for Madison Marquette, where she supervised the development and management of all West Coast marketing programs and was responsible for the branding and re-branding of multiple developments, including the $400 million Bay Street urban renewal project in Emeryville; Manhattan Village in Manhattan Beach; Two Rodeo in Beverly Hills; Town Center Corte Madera in Corte Madera; Bayfair Mall in San Leandro; Del Monte Center in Monterey; and Broadway Market in Seattle.
Our Team
We work with both dedicated staff and trusted partners. In addition to Tara who is hands-on with every project – you’ll be certain to meet Lisa Radden our lead Marketing Manager. Lisa offers over a decade of creating and implementing marketing programs across diverse sectors. In addition, we partner with experts in market research, public relations, media placement and branding and design services.
