We develop marketing strategies that turn CRE retail projects into sought after destinations that customers and communities love.

Our method is based on connection

We connect idea to application, creativity to strategy, clients to collaborators, and past paradigms to future realities. Most of all, we connect people to places. By strategically connecting all of these dots, we unlock marketing solutions that meet our partners’ unique needs and aspirations — and adapt to rapidly changing realities.

Our Services

We operate as a scalable marketing consultancy, with a scope of services that ranges from advisory to implementation and big-picture strategies to special projects. Whether crafting master marketing plans, acting as a temporary CMO, or advising on repositioning and acquisitions, we act as nimble extensions of your team, providing executive-level expertise, insights, and support.

the marketing method group services

Services List

  • Market Research
  • Marketing Audits
  • Marketing Advisory
  • Strategic Planning
  • RFP Process Management
  • Renovation Strategy
  • Master Marketing Plans
  • Business Plans
  • Brand Development
  • Advertising
  • Public Relations
  • Brand Communications
  • Content Strategy
  • Copywriting & Social Media


The Group

Since 2005, The Marketing Method Group has been evolving marketing communications and strategies for the commercial real estate, development, and retail industries. Each member of our group unites deep professional relationships and boundless curiosity with decades of experience. These collective capabilities enable TMMG to create and implement future-forward solutions that pair proven industry wisdom with emerging opportunities. Over the past 15 years, we have employed our signature method to deliver measurable and sustainable results for industry leaders, including Brookfield Properties Development, Colliers International, PGIM, Sunset Development, and City Center Realty Partners.

Our Founder

Tara Hardesty is a marketing executive with 28 years of experience creating, implementing, and overseeing strategic marketing programs, with a fine point on the commercial real estate industry. Her work is distinguished by dedicated relationship building, studied foresight, and astute analysis. Prior to founding TMMG, Tara was Regional Vice President of Marketing for Madison Marquette, where she supervised the development and management of all West Coast marketing programs and was responsible for the branding and re-branding of multiple developments, including the $400 million Bay Street urban renewal project in Emeryville; Manhattan Village in Manhattan Beach; Two Rodeo in Beverly Hills; Town Center Corte Madera in Corte Madera; Bayfair Mall in San Leandro; Del Monte Center in Monterey; and Broadway Market in Seattle.

Tara Hardesty of The Marketing Method

Our Team

We work with both dedicated staff and trusted partners. In addition to Tara who is hands-on with every project – you’ll be certain to meet Lisa Radden our lead Marketing Manager. Lisa offers over a decade of creating and implementing marketing programs across diverse sectors. In addition, we partner with experts in market research, public relations, media placement and branding and design services.

Lisa Radden

Lisa is an experienced professional with more than a decade of creating and implementing marketing programs in diverse sectors, including the retail shopping industry and profession- al sports. Her responsibilities have included campaign development, execution, sponsorship sales and strategic communications. With the goals of increasing brand awareness, growing market share, and driving sales, she is credited with the creation of successful media promotions, public relations, and event marketing efforts. She prides herself on delivering unmatched results and providing excellent customer service. She is a graduate of Brigham Young University with a Bachelor of Arts degree in Humanities.

Maureen Futtner

Maureen has been our go-to PR partner for over ten years. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.