It Was a Dog Party

𝗜𝘁 𝘄𝗮𝘀 𝗮 𝗱𝗼𝗴 𝗽𝗮𝗿𝘁𝘆. 𝗪𝗶𝘁𝗵 𝗰𝗼𝘀𝘁𝘂𝗺𝗲𝘀. 𝗔𝗻𝗱 𝗮𝗻 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿.

One of the best parts of marketing? Trying something new. Testing ideas. Seeing what sticks. And lately, it’s clear that pivoting and experimenting aren’t just fun — they’re essential.

With an incredible partner in Peter Katz and the Mountain View Chamber of Commerce, and a savvy client in Brookfield Properties, the Halloween Pet Parade at The Village at San Antonio was a perfect example.

Tenants joined in, the community showed up, and the dogs stole the show. Hundreds of people, creative costumes, great exposure for our client — and another successful collaboration with the Chamber in the books.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 — 𝗮𝗻𝗱 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗼𝘀. 𝗪𝗵𝗮𝘁 𝗻𝗲𝘄 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 𝗵𝗮𝘀 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝗹𝗮𝘁𝗲𝗹𝘆?

Photos by Henri Boulanger