Gap Hoodie House

I didn’t make it to Outside Lands, but I could feel the energy from my backyard 4.2 miles away.

Gap — a San Francisco OG brand — made a bold move with their Hoodie House, an interactive pop-up created in partnership with local nonprofit Holy Stitch, where festival-goers designed custom hoodies alongside Creative Director Zac Posen. 

When merch becomes memorabilia and crowds become content creators, you’ve struck marketing gold with a stream of share-worthy moments that turn festival attendees into brand ambassadors.

That’s how you make a big impact at a festival — not just by being there, but by giving people something worth talking about.Holy Stitch! Factory Fellowship (HSFF), founded by visionary social entrepreneur and artist Julian Prince Dash, is a one-of-a-kind non-profit empowering youth and displaced workers in San Francisco and beyond through creativity, education, and community engagement.