Some partnerships are simply meant to be.

Some partnerships are simply meant to be. Lisa Radden joined The Marketing Method Group in 2013 to support me during maternity leave—and more than a decade later, she’s become not only the right arm of my business but also one of the most trusted people in my life.

With a rare blend of surgical precision and creative brilliance, Lisa is the perfect counterbalance to my energy. Together, we make a pretty unstoppable team.

Meet Lisa—a woman whose superpower is all about connection.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝙨𝙪𝙥𝙚𝙧𝙥𝙤𝙬𝙚𝙧, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗵𝗮𝘀 𝗶𝘁 𝘀𝗵𝗮𝗽𝗲𝗱 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗮𝗻𝗱 𝗰𝗮𝗿𝗲𝗲𝗿?
My superpower is creating meaningful relationships. It’s at the heart of everything I do. Whether fostering connections with tenants, engaging with the community, collaborating with vendors, or building strong brand partnerships–genuine relationships drive success. Marketing isn’t just about selling a product or experience; it’s about connecting people to what matters to them most.

𝗪𝗵𝗮𝘁’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗴𝘂𝗲𝘀𝘀—𝗯𝘂𝘁 𝗽𝗹𝗮𝘆𝘀 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲?
A daily walk outdoors is my secret weapon–it’s more than exercise. It’s a reset for my mind. Whether tackling a challenge, brainstorming new ideas, or needing a moment to breathe, stepping outside helps me find clarity and creativity. And, incredibly, something so simple can be the key to problem-solving and my well-being. My dog enjoys it, too!

𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗼 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 𝗽𝗹𝗮𝘆 𝗶𝗻 𝗮𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿𝘀’ 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀?
Relationships and mentorship are amplifiers of our potential. Early in my career, I was fortunate to have Jeffrey Pollack at NASCAR as a mentor. He recognized my talents and capabilities, encouraging me to reach higher and fully embrace my path into marketing. His direction gave me the confidence to grow, take on new challenges, and ultimately shape my career. I strive to pay that forward by building meaningful relationships, supporting and helping others recognize their strengths. Sometimes, all it takes is for someone to believe in you and help you to see who you are meant to be.

Who are the remarkable women in your industry or community that deserve recognition? Let’s celebrate their impact together.